Elista at CEWE 2025: Smart TVs, ACs & Indian Innovation
By Gadget World • 
Introduction
Indian consumer electronics brand Elista is making a significant appearance at the Consumer Electronics World Expo (CEWE) 2025, held from July 24 to 26 at Bharat Mandapam in New Delhi. Showcasing its full range of products under the banner of "designed for India and built for the world," Elista's participation underscores its commitment to innovation and connected living. The brand's CMD, Mr. Saket Gaurav, is also contributing as a panelist, discussing "Reimagining Value Addition in Consumer Electronics."
Founded in 2020 under the TeknoDome umbrella, Elista has quickly aligned with India's 'Atmanirbhar Bharat' vision. The company boasts a wide distribution network, with over 650 distributors and a presence in more than 20,000 retail outlets, primarily in India's Tier 2 and Tier 3 cities.
Smart TVs with Google Integration
Elista is showcasing its newest range of Smart TVs, many of which are powered by Google TV. This integration provides users with seamless access to popular streaming services like Netflix, Amazon Prime, and YouTube.
Key Features and Performance
Key features include Google voice commands for easy navigation, built-in Chromecast for content sharing, and Dolby audio support for an immersive sound experience. The TVs also come equipped with dual-band Wi-Fi, ensuring stable connectivity. Models feature slim, bezel-less designs that fit modern home aesthetics.
A long-term review of the Elista Xplore Smart LED TV series praised its sturdy, slim design and good picture quality with accurate colors. The Google TV interface was noted for its ease of use. However, the review did mention that viewing angles could be challenging due to screen reflections. Overall, the TVs were described as a "decent buy and a value for money product."
Connectivity: Multiple HDMI and USB ports, AV In, RF, and Optical Out.
Flagship Model: The 86-inch GTV-85UHDELD model features UHD resolution, Google TV, HDR, and Bluetooth 5.1.
Series Range: The Xplore Smart LED TV series is available in sizes from 32 inches to 65 inches.
Air Conditioners Built for India
In April 2025, Elista expanded its portfolio with six "Made in India" residential air conditioner models specifically engineered for extreme Indian summer conditions. The EL-SAC range includes both inverter and fixed-speed options to suit different consumer needs.
Durability and Efficiency
A standout feature across all models is the use of 100% copper condensers, which provide superior heat transfer, better corrosion resistance, and improved cooling performance. Elista backs this durability with a 10-year warranty on inverter AC compressors and a 5-year warranty on fixed-speed compressors.
Additional features designed for longevity and safety include:
An anti-rust design
Dew prevention technology
A fireproof electrical box
Self-diagnosis and error alarm functions
The 1.5-ton, 5-star rated EL-SAC18-5INVBP5 model is highlighted for its energy efficiency, priced at ₹57,000. Elista projects that the AC segment will contribute ₹300 crore to its revenue by the end of 2025.
Innovations for the Modern Kitchen
Addressing the specific challenges of Indian households, Elista introduced a range of dishwashers designed to handle the aftermath of Indian cooking. The models, including the EDC12P, EDC12SS, and EDC12SP, are engineered to remove 99.9% of germs from sticky and ghee-laden utensils. For the environmentally conscious consumer, these dishwashers are also A++ rated for energy efficiency.
Strategic Growth and Manufacturing
Elista's presence at CEWE 2025 is a testament to its ambitious growth strategy. The company is aiming for ₹1,500 crore in revenue by 2026, with a significant portion expected from its expanding global operations in the UAE, Africa, CIS, and Asia.
To support this growth and its 'Made in India' commitment, Elista is strengthening its manufacturing capabilities with a new plant in Andhra Pradesh dedicated to the production of smart TVs and monitors. This move reinforces the brand's focus on delivering India-centric innovation at competitive prices.